By Christian Wechsler at October 12 2019 05:25:02
However, business planning is an ongoing process and it should be updated regularly to assist in forward planning, the challenge for the entrepreneur while preparing a business plan is to communicate his ideas and identify gaps in management information about their business, competitors and the market.
Planning is the first and the most crucial step for starting a business. Business Planning lays down step-by-step procedure by which would function. The various functional requirements of business-marketing, finance, human resource and production, provide information to all the concerned people like employees, venture capitalists, etc. and it also draws a read map to help the entrepreneur run the business successfully.
Marketing Plan: Marketing plan lays down the strategies of marketing which can lead to the success of business. These strategies are in terms of marketing mix (product, price, place and promotion). From the market feasibility study and marketing research, potential/ present demands of customers are determined which helps in understanding the profile of customers and hence help in laying down the strategies for segmentation of the market, identification of the target market laying down strategies for target market.
A successful project report must achieve the following objectives: Be appropriately arranged, with an executive summery, a table of contents and its chapters in correct order ; Be the right length and have the right appearance ; Give a sense of what you and your company expect to accomplish ; Explain in quantitative and qualitative terms, the benefits to the user of your company products and services ; Present hard evidence of the marketability of the products and services.